Double Magnum

Attention: The most amazing frozen food on a stick that you will EVER enjoy has arrived on US soil! Many thanks to the people at Magnum for airing the Rachel Bilson commercial during Gossip Girl (don't judge!) and bringing me this breaking news. Watch for yourself below. (Should Rach appear on GG as Blair's new brunette arch rival? Me thinks...Totes!)



I thought for a moment that I was seeing things. This is my favorite ice cream snack of ALL TIME. I first discovered it in Portugal in 2001 and have waited 10 long years to see it in my very own city. (I haven't actually seen it yet...though I haven't really looked...I'm currently off fun food, but that's another story...) Check out the photo (below) that I took of the awesome ad for it while I was in Portugal. Since then, I did manage to thoroughly enjoy a double chocolate Magnum while in Italy last summer, but it just wasn't the same as the caramel version which is SOOOOO GOOOOOODDDD!!!!


Lifesize Magnum in Portugal

In case you still aren't convinced that you need to chow down on this tasty treat ASAP, what other branded ice cream treat (on a stick no less!) could get Karl Lagerfeld to direct a couple of promotional spots for it. NONE, that's who! (Thanks to Megan for pointing this out to me.) He must love it as much as me! Check out the first of his films below.



Originally premiered at the Tribeca Film Festival, (and now here) you can see more of the Karl Lagerfeld directed, Bilson starring, original film series here. See you in the frozen food aisle!